Privacy Policy

(a) Information You Provide. We may collect personal information that you voluntarily provide, including: (i) name, email address, and phone number; (ii) account login credentials; (iii) profile information, including your photo, home or service address, hair type, preferred languages, and whether you have allergies; (iv) booking and service details; and (v) communications with us or with service providers.

(b) Payment Information. Payment information is processed by a third-party payment processor (such as Stripe). We do not store full payment card details.

(c) Automatically Collected Information. We may collect certain information automatically, including: (i) device type, IP address, and browser type; (ii) usage data and interactions with the Platform; (iii) location data, including the precise location of your device when you allow it, which is used to suggest your service address and show Braiders serving your area; and (iv) an identifier assigned to your installation of the app, which we use to measure usage, including when you use the Platform without an account.

(d) Communications and Messaging. The Platform may include communication features, including push notifications, in-app messaging, and broadcast communications. We may collect and store communications exchanged through the Platform, including messages between Users and Braiders relating to bookings, scheduling, support, and service-related matters.

(e) Photos and Media. In connection with services, before-and-after photos or videos (“Media”) may be collected through the Platform for: (i) service documentation; (ii) dispute resolution; or (iii) operational support, in each case only with your consent, which you give or decline through the Platform. Such Media is never used for marketing or promotional purposes and is never displayed publicly. Separately, when booking you may attach a reference photo and notes describing the style you want; these are shared with the Braider for that booking.

(f) Analytics Information. The Platform uses Google Firebase Analytics, a mobile analytics service provided by Google LLC (“Google”), to collect information about how users interact with the Platform. Firebase Analytics may automatically collect: (i) device identifiers and attributes; (ii) application usage patterns and in-app event data; (iii) crash reports and performance diagnostics; and (iv) approximate geographic information derived from IP address. When you are signed in, this information is linked to your account identifier. We also use Firebase Crashlytics, provided by Google, to collect crash reports and related diagnostic information, which are likewise linked to your account identifier when you are signed in. This information is used solely to analyze Platform performance, understand user engagement, and improve the features and functionality of the Platform. Firebase Analytics is governed by Google’s Privacy Policy, available at https://policies.google.com/privacy.

(g) Advertising and Marketing Data. The Platform integrates the Meta Platforms SDK (“Meta SDK”), provided by Meta Platforms, Inc. (“Meta”), which may collect and process information about your interactions with the Platform for the purposes of: (i) measuring the effectiveness of advertising campaigns; (ii) facilitating the delivery of interest-based advertisements on Meta’s platforms and affiliated networks; and (iii) conducting analytics related to marketing and promotional activities. Information that may be collected through the Meta SDK includes advertising identifiers, IP address, device attributes, and interaction data. Data processed through the Meta SDK is subject to Meta’s Privacy Policy, available at https://www.facebook.com/privacy/policy/. You may opt out of interest-based advertising by adjusting your device settings or through Meta’s ad preferences tools.

(h) Sex and Matching Preferences. Client and Braider profiles include the user’s sex, and Clients and Braiders may indicate the sex of the people they prefer to book or to serve. You may choose not to disclose your sex. This information is used solely to match Clients and Braiders according to their stated preferences and mutual comfort. It is never used for advertising, never sold, and not disclosed except as necessary to facilitate a booking. If you use the Platform without an account, the matching preferences you enter are stored on your device and used to show you matching Braiders.

(i) Reviews. Reviews you submit about a Braider are displayed publicly on that Braider’s profile, including to visitors who do not have an account, together with your first name and the initial of your last name. If you delete your account, your reviews remain but are no longer attributed to you.

(a) With Service Providers (Braiders). We may share information necessary to perform booked services, including: (i) name and profile photo; (ii) contact information; (iii) service location and details; and (iv) any reference photo or notes you attach to the booking.

(b) With Third-Party Service Providers. We may share information with third parties that support our operations, including: (i) payment processors (e.g., Stripe); (ii) cloud storage and hosting providers; (iii) customer support tools; (iv) analytics service providers (e.g., Google LLC in connection with Firebase Analytics); (v) advertising and marketing partners (e.g., Meta Platforms, Inc. in connection with the Meta SDK); (vi) mapping and address-search providers (e.g., Mapbox, Inc., which receives the address text you type and an approximate location derived from your IP address in order to suggest addresses); and (vii) email delivery providers.

(c) For Legal Compliance. We may disclose information: (i) to comply with applicable law or legal process; (ii) to enforce our Terms of Service; or (iii) to protect rights, safety, or property.

(d) Business Transfers. Information may be transferred in connection with a merger, sale, financing, or acquisition of all or a portion of our business.

(e) With Your Consent. We may share information for other purposes with your consent.

(f) In-App Communications. Once a booking is confirmed, the Platform may automatically activate a chat feature allowing communication between the User and the assigned Braider for purposes relating to the scheduled service.

(a) Purpose of Collection. Media collected through the Platform is used for: (i) service documentation; (ii) dispute resolution; and (iii) internal operations and quality review.

(b) Optional Nature. Use of Media capture may be recommended but is not mandatory in all cases.

(c) No Marketing Use. Media is not used for marketing or promotional purposes and is not displayed publicly. Once a service is complete, the Braider no longer has access to it.

(d) No Biometric Identification. We do not use Media for biometric identification or facial recognition purposes.

(e) Retention. We retain Media only as long as reasonably necessary for operational, legal, or dispute-related purposes.

(a) Access and Updates. You may access and update your account information through the Platform.

(b) Marketing Communications. You may opt out of promotional communications at any time.

(c) Media Consent. You may give or decline consent to before-and-after Media for each booking through the Platform.

(d) Account Deletion. You may delete your account at any time from the account settings in the app, or by contacting us. Your account is deactivated immediately, and you may cancel the deletion by signing in again within thirty (30) days. After that period, your name, email address, phone number, photo, and home address are permanently anonymized. Records of past bookings and payments are kept, in a form that no longer identifies you, as required for tax and legal compliance.

(e) Push Notifications and Communications Preferences. Users and Braiders may receive push notifications, transactional communications, and service-related messages through the Platform. You may adjust certain notification preferences through your device or account settings; however, certain operational or service-related communications may continue to be sent as necessary for use of the Platform.

(a) Scope. This Section applies to California residents and describes rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA/CPRA”).

(b) Categories of Personal Information Collected. In the preceding twelve (12) months, we may have collected the following categories of personal information: (i) identifiers (such as name, email address, phone number, and IP address); (ii) commercial information (such as booking and transaction details); (iii) internet or network activity (such as usage data and interactions with the Platform); (iv) geolocation data, including precise location when you allow it; (v) audio, electronic, or visual information (such as photos or videos uploaded in connection with services); and (vi) sensitive personal information, as described in Section 13.

(c) Sources of Personal Information. We collect personal information: (i) directly from you; (ii) automatically through your use of the Platform; and (iii) from service providers and third-party partners (such as payment processors).

(d) Business and Commercial Purposes. We collect and use personal information for the purposes described in this Privacy Policy, including: (i) providing and improving the Platform; (ii) processing transactions; (iii) communicating with users; (iv) ensuring safety and security; and (v) marketing and promotional activities.

(e) Disclosure of Personal Information. We may disclose personal information to: (i) service providers and contractors who perform services on our behalf; (ii) Braiders in connection with bookings; and (iii) third parties as required by law or in connection with business transactions.

(f) Sale or Sharing of Personal Information. We do not sell personal information for monetary consideration. However, we may “share” personal information (as defined under the CCPA/CPRA) for purposes of analytics or advertising. You have the right to opt out of such sharing.

(g) Your Rights. Subject to certain limitations, California residents have the right to: (i) request access to the personal information we collect about you; (ii) request deletion of your personal information; (iii) request correction of inaccurate personal information; (iv) opt out of the sale or sharing of personal information; and (v) limit the use and disclosure of sensitive personal information, if applicable.

(h) Exercising Your Rights. You may exercise your rights by contacting us via email or through any designated method we make available on the Platform. We may take reasonable steps to verify your identity before fulfilling your request.

(i) Authorized Agents. You may designate an authorized agent to make a request on your behalf, subject to verification requirements.

(j) Non-Discrimination. We will not discriminate against you for exercising your rights under the CCPA/CPRA.

(a) Right to Opt Out. California residents have the right to opt out of the sale or sharing of their personal information.

(b) How to Opt Out. You may exercise this right by: (i) contacting us at contact@mybraida.com; or (ii) using any “Do Not Sell or Share My Personal Information” link made available on the Platform.

(c) Effect of Opt-Out. Once you opt out, we will no longer sell or share your personal information for purposes covered by the CCPA/CPRA, unless you subsequently provide authorization.

(a) We collect the following sensitive personal information: (i) the precise location of your device, when you allow it; and (ii) your answer about allergies, if you provide it. We do not use or disclose sensitive personal information for purposes that would require a “Limit the Use of My Sensitive Personal Information” right under the CCPA/CPRA.

(b) To the extent sensitive personal information is collected, it is used solely for purposes reasonably necessary to provide the Platform and services.